WEBSITE SERVICES

Website Redesign

A structured redesign for businesses whose current site is slow, dated, confusing, or no longer aligned with the services they sell.

Plan this project

DIRECT ANSWER

A useful redesign protects what already works, removes content and navigation friction, improves mobile performance, and gives every important old URL a deliberate destination.

WHO THIS IS FOR

A focused fit for practical growth.

Established businesses with an outdated site
Companies changing services, positioning, or markets
Sites with weak mobile usability or inconsistent lead quality

THE BUSINESS PROBLEM

Fix the handoff, not just the screen.

Redesigns fail when they begin with colors instead of evidence. Replacing a site without reviewing search traffic, page value, forms, analytics, and redirects can erase years of visibility while preserving the same customer confusion.

A useful redesign protects what already works, removes content and navigation friction, improves mobile performance, and gives every important old URL a deliberate destination.

WHAT NDWS BUILDS

A foundation that works after launch.

Content and SEO audit

Inventory existing URLs, search value, messages, forms, and gaps before deciding what stays.

New customer journey

Reorganize services and proof so visitors can compare, trust, and act with less effort.

Protected launch

Map redirects, canonicals, analytics, and Search Console checks before the new site replaces the old one.

KEY CAPABILITIES

Useful on day one. Ready to evolve.

01URL and content inventory
02Search-performance review
03Responsive redesign
04Copy restructuring
05Redirect map
06Post-launch monitoring

EXAMPLE WORKFLOW

A clear path through the work.

1Audit
2Prioritize
3Prototype
4Rebuild
5Redirect
6Measure

SCOPE GUIDANCE

Know the starting point before committing.

Typical timing

A focused redesign commonly takes 4–8 weeks. Larger migrations are phased according to the number of pages, systems, and approval groups involved.

Pricing approach

Redesign pricing is scoped after the URL and content audit so the proposal reflects migration risk instead of guessing from screenshots.

Service area

Redesign engagements are available across Washington. Discovery and review can be completed remotely, with local planning support in the Yakima Valley and Tri-Cities.

FREQUENTLY ASKED QUESTIONS

Questions business owners ask before starting.

Will a redesign hurt our Google rankings?

It can if URLs, content, internal links, or technical signals are removed carelessly. NDWS inventories important pages, creates redirects, and monitors Search Console after launch to reduce that risk.

Do we have to replace all our current tools?

No. The audit identifies what should remain, what can be connected, and what is creating unnecessary work.

Can we redesign in phases?

Yes. High-value service and conversion pages can launch first when the current platform and redirect plan support a safe phased release.

Let’s connect this to the way you work.

Start a conversation