Metric definitions
Document what each measure includes, where it comes from, how often it updates, and who acts on it.
BUILT AROUND YOUR BUSINESS
Understand Where Your Business Comes From
See which pages and activities bring customer requests, and where work is getting delayed.
Let’s talk about itTHE IDEA
We start with a question you want answered, such as where inquiries come from or how many estimates are waiting. Then we bring the relevant numbers together in a report you can use to decide what to improve.
Dashboards become noise when metrics have no owner, definition, or decision attached to them. Website traffic also gives an incomplete picture when inquiries are not connected to pipeline outcomes.
What this
can do.
A clear purpose for every part.
Connected outcomes
Relate website sources and landing pages to qualified inquiries, proposals, bookings, and completed work where data permits.
Focused review
Create a small recurring decision view instead of an oversized dashboard no one maintains.
IS THIS A GOOD FIT?
Made for
this kind of work.
- Owners asking which marketing produces real leads
- Teams managing a growing pipeline or booking volume
- Operators comparing locations, stages, or workload
PRACTICAL CAPABILITIES
- GA4 conversion events
- Search Console reporting
- Lead-source analysis
- Pipeline and booking views
- Operational dashboards
- Scheduled summaries
FROM FIRST STEP TO NEXT STEP
- Define
- Collect
- Validate
- Compare
- Decide
- Improve
TIME & SCOPE
A plan before
a promise.
Core website measurement launches with the site. Operational reporting follows after source records and definitions are stable.
Website analytics and Search Console setup are included in website plans. Custom business dashboards are not included in the listed subscriptions; ask us to review your reporting needs.
Compare the plansTHE DETAILS WE AGREE ON
- Metric definitions
- Attribution limits
- Role-specific views
- Review cadence
Reporting can combine remote and local customer activity while preserving location, language, and source dimensions relevant to Washington markets.
QUESTIONS BEFORE WE START
Can analytics tell us exactly why every customer called?
Not always. Privacy choices, cross-device behavior, offline referrals, and attribution limits should be visible rather than hidden behind false precision.
What should a small business track first?
Start with qualified inquiries, source, response time, next step, and outcome. Add metrics only when they support a recurring decision.
Can we track ChatGPT referrals?
Referral and campaign parameters can be reported when the browser provides them. Search Console and Bing data should be reviewed alongside analytics rather than treated as identical sources.
Connected ideas.
A CONVERSATION IS A GOOD START